Jessica 寫:
spandau 寫:
咁好回報, 實開多幾間, 成30蚊杯wor.....利潤超高
我唔係好飲coffee, 不過都幾中意佢地o既 ice mocha
大家知唔知, 香港的starbucks其實由美心經營架, 美心買個license返黎開
they use cooperative strategies to form a new firm called coffee concept in HK
You are studying ECON ? sounds like professional !!!! Very impressive.
I think Maxim sell this concept very well, cos some of the coffee drinker think they have style. Maxim built up the image very successful. So the packaging is very important.
Coffee concept is just one of the SBU of Maxim group, and it is difference with overseas as normally Starbucks is franchise in foreign
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Starbucks always appear in the case study of marketing course